European Travel Commission
Storytelling for Croatia and Slovenia
Content marketing: in close consultation with the national tourist boards of Croatia and Slovenia,
I crafted 17 articles highlighting the best of both countries.
Separated into 5 distinct content silos – sustainability, nature, gastronomy, lifestyle and the outdoors – deep research coupled with building a consistent tone across all articles was crucial.
With a turnaround of less than a month, the project also required superior organization and communication.