European Travel Commission
Storytelling for Croatia and Slovenia

Content marketing: in close consultation with the national tourist boards of Croatia and Slovenia,

I crafted 17 articles highlighting the best of both countries. 

Separated into 5 distinct content silos – sustainability, nature, gastronomy, lifestyle and the outdoors – deep research coupled with building a consistent tone across all articles was crucial.
 

With a turnaround of less than a month, the project also required superior organization and communication.