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Content marketing

Engaging articles: Stories make the world go round and in the world of communications & PR, reputation is cultivated by managing and owning those stories. Plotlights software delivers tools and insights to PR & comms team that allow them to grow and protect organizations, products, and brands while controlling the narrative. By developing pieces that dove deep into the opportunities and threats communications pros face, I presented Plotlights as dependable thought leaders.

The articles generated conversation and lead to conversion.

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