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European Travel Commission
Storytelling for Croatia and Slovenia

Content marketing: in close consultation with the national tourist boards of Croatia and Slovenia,

I crafted 17 articles highlighting the best of both countries

Separated into 5 distinct content silos – sustainability, nature, gastronomy, lifestyle and the outdoors – deep research coupled with building a consistent tone across all articles was crucial.

With a turnaround of less than a month, the project also required superior organization and communication.


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