Copy+content marketing+brand voice refresh
Copy revitalization: The task was "simple"; make Slickplan's copy as slick as their product and develop a tone for the brand. Simple, no? In collaboration with their SEO team and founder, I created engaging, well-researched and crisp copy that was more in line with the company values and personality as well as search engine optimized.
Content marketing: That new tone had to be consistently deployed sitewide, which included refreshing old blogs, writing new content and serving as the editor for their other writers.