TURNING COMPLEX
INTO CONSUMABLE
Content.
Copywriting.
Marketing Strategy.
Clear messaging
for SaaS, tech and mission-driven brands.
SERVICES
CREATIVE STRATEGY
CONTENT MARKETING
EDITORIAL CONTENT
EMAIL MARKETING
COPYWRITING
BLOG POSTS
WHO
IS SBT?
Hi, I’m Steve - the S and BT behind SBT Creative.
My work mostly lives in the world of SaaS and tech.
Fintech. Healthcare. AI. Real estate. Web planning. Travel. The kind of industries where the product is useful, the team is smart but the copy can still somehow end up buried in jargon.
I help fix that.
I turn complicated products, services and ideas into clear websites, landing pages, emails, blogs, guides, newsletters, white papers, one-pagers, video scripts and other content people can actually understand.
Less “look how shiny this widget is.” More “here’s the problem, here’s why it matters and here’s how this helps.”
I’ve also written for CNBC, Aish, World Nomads and the European Travel Commission, which speaks to the other side of my work: curiosity, storytelling and making unfamiliar places or ideas feel easy to enter.
Proudly based in Tel Aviv, Israel.
PORTFOLIIO
Take a gander at some of the goods.
CLIENTS
A few SaaS, tech, travel and mission-driven brands I’ve helped sound a whole lot clearer.
Click a logo for a sample of the work.
TESTIMONIALS
WRITING FEATURED ON:
(Click logos to read)
FUN & UTTERLY USELESS FACTS
75
COUNTRIES
VISITED
(AND COUNTING!)
2
MINIMUM CUPS OF COFFEE REQUIRED BEFORE BEING FUNCTIONAL
100
PERCENTAGE
OF THE TIME
I WORK
REMOTELY
1
JAPANESE NEWSPAPERS I'VE BEEN FEATURED IN
Let's talk
Need sharper copy, clearer content or help turning complex ideas into something people actually understand?