TURNING COMPLEX
INTO CONSUMABLE
Content.
Copywriting.
Marketing Strategy.
Clear messaging
for SaaS, tech and mission-driven brands.
SERVICES
CREATIVE STRATEGY
CONTENT MARKETING
EDITORIAL CONTENT
EMAIL MARKETING
COPYWRITING
BLOG POSTS
WHO
IS SBT?
Hi, I’m Steve - the S and BT behind SBT Creative.
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My work mostly lives in the world of SaaS and tech.
​
Fintech. Healthcare. AI. Real estate. Web planning. Travel. The kind of industries where the product is useful, the team is smart but the copy can still somehow end up buried in jargon.
I help fix that.
I turn complicated products, services and ideas into clear websites, landing pages, emails, blogs, guides, newsletters, white papers, one-pagers, video scripts and other content people can actually understand.
Less “look how shiny this widget is.” More “here’s the problem, here’s why it matters and here’s how this helps.”
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I’ve also written for CNBC, Aish, World Nomads and the European Travel Commission, which speaks to the other side of my work: curiosity, storytelling and making unfamiliar places or ideas feel easy to enter.
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Proudly based in Tel Aviv, Israel.
PORTFOLIIO
Take a gander at some of the goods.
CLIENTS
A few SaaS, tech, travel and mission-driven brands I’ve helped sound a whole lot clearer.
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Click a logo for a sample of the work.
TESTIMONIALS
WRITING FEATURED ON:
(Click logos to read)
FUN & UTTERLY USELESS FACTS
75
COUNTRIES
VISITED
(AND COUNTING!)
2
MINIMUM CUPS OF COFFEE REQUIRED BEFORE BEING FUNCTIONAL
100
PERCENTAGE
OF THE TIME
I WORK
REMOTELY
1
JAPANESE NEWSPAPERS I'VE BEEN FEATURED IN
Let's talk
Need sharper copy, clearer content or help turning complex ideas into something people actually understand?